Applications of virtual reality in business | mthre4e

Applications of virtual reality in business


Virtual Reality (VR) is going to shape our future in so many more ways than gaming. Imagine having a device that looks like ordinary eyeglasses but with settings for virtual reality. Are there any other practical VR business uses?

What is Virtual Reality?

Virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. Often, these environments are created with computers, but can also be composed of 360-degree videos, also known as immersive or spherical videos. Virtual Reality can take you to any place, helping you gather information about different places by encountering them as an event as if you were really there. 

Read more: The WIRED Guide to Virtual Reality

6 Virtual Reality Use Cases Every Business Should Know

VR offers companies the potential to enhance staff training, improve business processes, develop products and much more. If you are thinking of making great strides with VR, here are some of the use cases to know about this technology:

Treatment of specific illnesses:

The VeinSeek Pro app is used to locate veins in patients while being injected.

Virtual tours and real-time product demos:

IKEA also provides its customers with a VR application where they can place furniture from the store in different places in their homes to see whether it looks good or not.

Gamified experiences:

McDonald’s Happy Goggles, an initiative that introduced a simplified VR experience to their kid customers. The food chain brand created a Happy Meal Box that could be folded into a VR headset.

Raising awareness:

To highlight Tom’s buy-one-give-one model, the brand partnered with Vrse to create an in-store VR experience. Using a VR headset, customers get to virtually go on one of the company’s Giving Trips.

Product experience:

Volvo used deployed VR technology to help customers that did not have easy access to their dealerships test drive their cars.

Result demonstrations and brand:

In 2016, The New York Times and Google organized a large-scale giveaway of the “Google Cardboard”, a VR headset with the new NYT VR app.

Take a deep dive into some more real-life examples

What opportunities are there for businesses?

VR in education and training

Not just established companies, but also quite a lot of startups are offering packaged experiences and services aimed at schools. One that is likely to make waves is the Teslasuit, which uses a full-body suit to offer haptic feedback – enhancing the immersion through the sense of touch.

VR in industry and work

Solutions involving VR are quickly emerging to help tackle the need to retain an environment that fosters cooperative activity and the building of company culture. Spatial, which creates a tool best described as a VR version of Zoom, reported a 1,000% increase in the use of its platform since March 2020.

VR in games and entertainment

A large market of people are willing to spend money on the most impressive and immersive entertainment experiences. Sandbox VR operates real-world VR centres where equipment that simply wouldn’t be practical or affordable to use in our homes offer some of the most immersive experiences yet created.

Want to know more about how VR can help your business? Check out 40+ Best Virtual Reality Business Ideas For 2021 now. 

Interested in developing new software with the use of VR?

VR workers are transforming the world across all industries. Here at mthree, we pair talented graduates with leading global businesses. To find out more about our Alumni Graduate course click here. Read on to see 10 In-Demand AR and VR Jobs: Skill Requirements, Pay Scale, and Demand Trends and our latest job openings as well!