Delta Air Lines
Velvet Live
September 2007 – January 2008

M Three was proud to be a part of Delta’s Velvet Live Tour. A multi-city production that helped set the stage for the continuing success of the “new” Delta. Velvet Live was a 22 date tour that showcased in five different markets around Delta’s domestic system. This project was a follow up to the cultural transformation meetings, known as the Velvet Rope Tour, which premiered in Atlanta in February of 2006. Velvet Live, while sharing some similarities with its predecessor, took on a life of its own in several regards.

Initially, this was the first program of its kind to go on the road for Delta Air Lines. Additionally, the in-flight division of the global enterprise held the exclusive rights to Velvet Live. Seen as the front line efforts for the Delta family, the in-flight team is regarded as priority number one for new information and new direction. As such, Delta executives and chief officers took time to personally address the attendees with information that covered international expansion, product development, and merger talks. In addition to hearing from the corporate leadership, the in-flight team members heard from their own divisional leaders; from Vice-Presidents to Directors and General Managers, the information and interaction was crucial as it reinforced the same message that had been delivered for the past two years. All in all, Delta’s investment into this program yielded a high rate of return as they continue down the road to regaining the number one position in customer service and preference.

M Three had the opportunity to produce the Velvet Live project for Delta Air Lines. Our responsibilities included everything from logistics to project management to presentation development to the actual on-site production (stage set, video production, lighting and audio). The challenges were many, but the solutions conquered all. The biggest challenge of all was the time-frame in which we were able to make it all happen. Due to the internal process of big business, it was less than three weeks between the time we got the green light and the day of the first event. With our countless resources, we were able to design and produce a stage set that would normally take twice the amount of time that we had. With our numerous years of experience, we produced all facets of the program with precision. Our people truly executed in tremendous fashion and received nothing but the highest of accolades from the Delta team.