Atlanta, GA – March 3-5, 2008

Few things are as fun, interesting and challenging as developing and producing an event that encompasses 500 global attendees, a bevy of high powered executives, 20 PowerPoint’s requiring custom creative work, 2 custom videos, 3000 square feet of rubber track and the 5 sprinters to run on that track, lighting design, stage set design, custom graphics, and the finer points of human space requirements.

Just three months ago, Delta Air Lines began to put the pieces together that would culminate less than ninety days later with their Global Sales and Distribution Conference. But, there were some unique challenges at hand: first, there had to be an appeal to a global audience; second, the messaging had to connect; and last, the turn around time was less than half of what would normally be required to pull off the event. So, Delta sought to work with a group that was familiar with both Delta’s culture and the challenges that this project presented.

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Delta Air Lines
Velvet Live
September 2007 – January 2008

M Three was proud to be a part of Delta’s Velvet Live Tour. A multi-city production that helped set the stage for the continuing success of the “new” Delta. Velvet Live was a 22 date tour that showcased in five different markets around Delta’s domestic system. This project was a follow up to the cultural transformation meetings, known as the Velvet Rope Tour, which premiered in Atlanta in February of 2006. Velvet Live, while sharing some similarities with its predecessor, took on a life of its own in several regards.

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